Organisational Strategy & Leadership Coaching

Your organisation has a clear vision. The gap between that vision and where you are now? That's exactly where I come in.

A brilliant idea doesn't stall because the people are wrong. It stalls because the structure around it hasn't caught up.

Whether you're a founder carrying too much, a leadership team pulling in different directions, or a charity that's outgrown its original shape — the work usually isn't starting from scratch. It's untangling what's already there, naming what's not working, and building something your team can actually live by.

Getting a plan written down is not the same as building one that sticks.

Real strategic clarity means sitting with your organisation's reality — the blockers, the gaps, the dynamics no one's quite saying out loud — and creating a way forward that is honest, human, and genuinely executable.

I work with founders, leaders, and small organisations to do exactly that.

What this looks like in practice.

— Facilitated strategy sessions — half-day or full-day, in person or online, designed to surface what the room already knows and turn it into clear, prioritised action

— Organisational action planning — phased planning that breaks big ambition down into manageable, accountable steps with named owners and realistic timelines

— Leadership & founder coaching — 1:1 support for the person at the top, working through the mindset, clarity, and confidence challenges that come with leading something you care about deeply

— Team workshops — facilitated sessions to help teams communicate better, share responsibility more evenly, and move from stuck to purposeful

— Ongoing fortnightly coaching — structured support over three months to hold the plan, track progress, and keep momentum when it inevitably gets hard

This is not a corporate away day in a beige conference room.

It's a working relationship — led by your reality, grounded in where you actually want to go, and built around the people already in the room.

What My Clients Are Saying

“Authenticity is what comes to mind when I think about Alex. Alex is lived. Her story sets the scene for why and how she has become the awesome human she is and her self-discovery journey is empowering; approaching life with joy and light. GCP Behaviour & Wellbeing is proud to be recruiting Intent for business coaching. Alex has a way of drawing on her years of corporate experience and transcending that into something holistic and tangible. Alex is a rarity. I know Alex will infuse her business with the level of love that is poured into our own, and it is that quality that allows me to know Intent Coaching is the right fit for us. Alex has the most remarkable way of bringing you into her gentle energy, allowing your intentions to be heard and visions to be realised; all with realism and balance.”

— Gabrielle @ GCP Strategies
“We are so grateful for the work that Alex has done with us. The way she works has brought us a much needed calmness and clarity, it’s given us direction on what we want to achieve. We no longer feel overwhelmed, we can see the bigger picture and have a sense of direction that we didn’t have before. Our plan now feels sustainable, and our way forward is mapped out into small manageable steps. That, combined with the new volunteers that we’ve attracted, makes our ambitions feel achievable and we’re very excited for the future of the charity.”

— Laura, Marketing Manager @ The Nipple Innovation Project
“Alex is like no one else I’ve ever met! Kind, caring, compassionate and incredibly organised. She has the ability to truly hear you and your needs and download the information from my brain that feels overwhelming into a way that is structured and easy to digest. I’ve worked with her as she helped with coaching with my charity which has allowed us to grow in fantastic ways in such a short time and also given me clarity in areas that I need it in my personal life. I’m so proud to know her and have the support from her as a friend and in my professional life, she’s a true asset and goes over and beyond to help out in anyway possible. Thank you for your time, knowledge and compassion Alex!”

— Lucy, Founder @ The Nipple Innovation Project

Investment

Engagements are scoped and priced individually depending on the work involved.

A free 20-minute discovery call is always the starting point — no obligation, just a conversation about where you are and what you need.

Book your free discovery call