Hi, I'm Alex. And I know what it feels like to lose yourself completely — and find your way back.

Twice in my life I've had to rebuild from scratch.

The first time was breast cancer. I was diagnosed twelve years ago and it stopped me in my tracks in the way that only a serious illness can. It forced me to look honestly at my life — and what I saw surprised me. I had been living for everyone else. Saying yes when I meant no. Shrinking myself to fit spaces that were never really mine. People pleasing my way through a life that looked fine from the outside but felt hollow on the inside.

Cancer gave me an unexpected gift. It gave me permission to stop.

Through coaching, therapy and a lot of honest self-reflection, I began to rebuild. Not back to who I was before — but forward, into someone wiser, softer and more herself. I reconnected with my intuition. I learned what my values actually were. I gave myself permission to want a different kind of life — and then I went and built it.

That's when I trained as a coach. Because I knew this work could change lives. I had lived it.

The second rebuild is happening now. I'm living with secondary cancer — and once again, life is asking me to choose intentionally. To work smarter, not harder. To model the very thing I teach: that you deserve to thrive, not just survive.

I don't share this to inspire you with my resilience. I share it because it means I understand, from the inside, what it feels like to face something that breaks you open. And I know — with absolute certainty — that it's possible to come out the other side and build something that feels genuinely, beautifully yours.

That's the work I do with my clients. And it's my greatest privilege.

What working with me looks like:

Rebuild your identity

After life changes everything, the question "who am I now?" can feel terrifying. Together we get curious about that question rather than afraid of it — and we start building an answer that's entirely yours.

Reconnect with your intuition

Trauma, loss and people pleasing have a way of silencing our inner voice. Part of our work together is learning to hear it again — and trust it.

Create your next chapter

This isn't about going back to who you were before. It's about designing what comes next — with intention, with clarity and with the confidence that you deserve more than just getting through each day.

How I can Help

  • 1-to-1 Coaching

    For people rebuilding their identity and confidence after life changed everything.

  • Vision Board Workshops

    A guided, creative vision board session to help you reconnect with your dreams and build your next chapter.

  • Journaling Workshops

    A guided journaling session to help you reconnect with your intuition and hear what you actually want.